Google Ads Case Study
Krypton Health PPC Lead Gen Campaign
Scalable Google Search & Remarketing PPC campaign targeting B2B hospital procurement managers across North America.
Client: Krypton Medical Supplies
-62%
Cost Per Lead (CPA)
340+
Monthly B2B Qualified Leads
4.8x
Return on Ad Spend (ROAS)
The Challenge
Cost per lead had spiked to $240 on existing Google Ads accounts due to inefficient keyword matching and unoptimized landing pages.
Our Technical Solution
We restructured campaigns into high-intent search groups, implemented negative keyword filters, and deployed custom Next.js landing pages.
Technologies & Tools
Google AdsGoogle Tag ManagerGA4Custom Landing Pages
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